Culture Exchange

Let’s Work Happily Ever After: The Business Case for Culture (Guest Post)

03/19/2015     

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Workers want to be engaged. Companies want workers to be engaged. So what’s the problem? Just like with wedding engagements, there’s a lot to more to do. It’s not as simple as grabbing anybody off the street and telling them when and where to show up. People want to feel united in purpose. Chosen. Engagement starts with a strong company culture. But in order for culture to engage people, first, it must be communicated. 

My Entire Life I've Been a Doodler

02/04/2015     

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During elementary school, I’d spend class doodling strange monsters or made-up superheroes saving the day. For me, this was my escape from a world in which I was bullied and relentlessly made fun of; kids are mean and there’s no guidebook for public school survival. The only coping mechanism I realized I had was the pencil and a piece of paper, so I focused on that made-up world instead. 

The Importance of Staying Connected to Your Customers

12/03/2014     

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There’s a plethora of examples of what happens when a company loses touch with its customers, what they want, and its brand identity. Any infamous PR disasters come to mind? Like any relationship, that of a company and its customer needs constant nourishing if it's going to survive, and if you don’t treat your customer right, there’s another company out there who will.

 

How Having a Higher Purpose Can Strengthen Your Company

11/20/2014     

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While it can be tempting for a company to focus solely on profits, research suggests that companies can achieve more than just increasing their bottom line when they also focus on a higher purpose.

5 Benefits of Getting to Know Your Team

11/05/2014     

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With only so many hours in a day, the concept of a manager spending 20% of their time with team members may seem counterproductive. But investing that small amount of time to build relationships has several benefits that pay off in the long run.

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