There’s a plethora of examples of what happens when a company loses touch with its customers, what they want, and its brand identity. Any infamous PR disasters come to mind? Like any relationship, that of a company and its customer needs constant nourishing if it's going to survive, and if you don’t treat your customer right, there’s another company out there who will.
While it can be tempting for a company to focus solely on profits, research suggests that companies can achieve more than just increasing their bottom line when they also focus on a higher purpose.
With only so many hours in a day, the concept of a manager spending 20% of their time with team members may seem counterproductive. But investing that small amount of time to build relationships has several benefits that pay off in the long run.
While recruiting top talent is always front of mind for most companies, focusing on employee development can often fall to the wayside. Offering training resources for employees to grow and hone their skills can be an invaluable asset to any organization. Zappos Core Value #5, Pursue Growth and Learning, encourages Zappos employees to always be growing, both personally and professionally. One way that Zappos helps them do this is through a department created specifically for employee development, ZapposU.