Author Interviews

We had a few of us from the Zappos Family learn from Andy Sernovitz, author of Word of Mouth Marketing, teach us some tips and tricks to get Zappos.com customers talking. He has some great advice for inexpensive, fun, and interesting ways to make word of mouth marketing work for you, too. Listen to our interview and check out the book to see what simple things you can do to keep your business in the front of your customers’ minds.

For more on Word of Mouth Marketing check out Andy’s blog damniwish.com, and the Word of Mouth Supergenius Conference, at which Andy and Tony Hsieh will be keynote speakers.

Also, check out how Andy is using word of mouth for good and not just marketing here, and donate to Charity: Water. 100% of the donated funds go straight to creating lasting water sources like wells in places where it’s needed most.

Dr. Sandy Gluckman, author of Who’s in the Driver’s Seat, recently sat down with us to talk about her visit to the part of the Zappos Family residing in Las Vegas and how her concepts of spirited economics™ and spirited leadership are alive within the walls of our building.

The idea behind spirited economics™ is that employee spirit, excitement, drive, passion, and vision should be valued as a financial asset. The American economy loses billions of dollars a year on unengaged and unproductive employees; learning how to lead with spirit and recognizing spirited employees in your business can help you to make sure you are not throwing money out the window.
Check her out at SandyGluckman.com.