Zappos Insights’ Privacy Policy

Last Updated: May 1, 2010

To see what changed, click here.

Thank you for accessing the web site (“Site”) of Zappos Insights, Inc. (“Zappos Insights,” that’s us). We respect your privacy and want to protect your personal information. To learn more, please read this Privacy Policy.

This Privacy Policy explains how we collect, use and (under certain conditions) disclose your personal information. This Privacy Policy also explains the steps we have taken to secure your personal information. Finally, this Privacy Policy explains your options regarding the collection, use and disclosure of your personal information. By visiting our Site, you accept the practices described in this Policy.

This privacy policy applies only to this Site. This privacy policy does not necessarily apply to our offline collection of your personal information. Please see below for details.

We are not responsible for the content or privacy practices on any non-Zappos Insights web site to which this Site links or that links to this Site. Please review the privacy policies of any such sites carefully.

Information Collection and Use

1. Information Collection.

We collect information from you in several different ways on this Site. One goal in collecting personal information from you is to provide an efficient, meaningful, and customized experience. For example, we can use your personal information to:

• help make this Site easier for you to use by not having to enter information more than once.
• help you quickly find information and services.
• help us create content on this Site that is most relevant to you.
• alert you to new information and services that we offer.

a) Registration and Ordering. Before using certain parts of this Site or placing an order, you must complete an online registration form. During registration, you will be prompted to provide to us certain personal information, which may include your name, shipping and billing address(es), phone number, email address, and credit card number. In addition, we may also ask you for your country of residence and/or your organization’s country of operation, so we can comply with applicable laws and regulations, and for your gender. These kinds of personal information are used for billing purposes, to fulfill your orders, to communicate with you about your order and our site, and for internal marketing purposes. If we encounter a problem when processing your order, we use the personal information to contact you.

b) Email Addresses. Several locations of the Site permit you to enter your email address for purposes including but not limited to: to sign up for new releases, to inquire about services we offer or to schedule a tour.

c) Cookies and Other Technology. Like many sites, this Site may employ cookies and web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of the Site, recognize you and your access privileges, and track your Site usage.

1. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from web sites or to remove cookies from your hard drive, but if you do, you may not be able to access or use portions of this Site. THIS SITE’S COOKIES DO NOT AND CANNOT INFITRATE A USER’S HARD DRIVE TO GATHER A USER’S CONFIDENTIAL INFORMATION. Our cookies are not “spyware.”
2. Web beacons assist in delivering cookies and help us determine whether a web page on this Site has been viewed and, if so, how many times. For example, any electronic image on this Site, such as an ad banner, can function as a web beacon.
3. We may use third-party advertising companies to help us tailor site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these third parties collect via cookies and web beacons is not linked to any personal information collected by us.
4. As an example, Facebook collects certain information via cookies and web beacons to determine which web pages are visited or what products are purchased. Please note that any information collected by Facebook via cookies and web beacons is not linked to any customer’s personal information collected by us.

d) Log Files. As is true of most web sites, the Site server automatically recognizes the Internet URL from which you access this Site. We may also log your Internet protocol (“IP”) address, Internet service provider, and date/time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. (An IP address may indicate the location of your computer on the Internet.)

e) Age. We respect children’s privacy. We do not knowingly or intentionally collect personal information from children under age 13. Elsewhere on this Site, you have represented and warranted that you are either 18 years of age or using the Site with the supervision of a parent or guardian. If you are under the age of 13, please do not submit any personal information to us, and rely on a parent or guardian to assist you.

f) Blog Comments. You may choose to submit a comment to one of our blog postings. To post a comment, you must submit your name and email address. You also have the option to submit your company’s URL. If you submit a comment, your name will be visible to other users (your email address will be kept private). If you include your company’s URL, a link will be provided back to that website. Also, any personally identifiable information that you submit as part of the comment can be read or used by other visitors to the Site. We are not responsible for any personally identifiable information that you choose to submit as part of your comment. We believe you can post a helpful comment without disclosing any personal information.

2. Information Use and Disclosure.

a) Internal Use. We use your personal information to process your orders and provide you with customer service. We may internally use your personal information to improve the Site’s content and layout, to improve our outreach and for our own marketing efforts (including marketing our services to you), and to determine general marketplace information about visitors to this Site.

b) Communications with You: We will use your personal information to communicate with you about the Site and your orders. Also, we may send you a confirmation email when you register with us. We may send you a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance.) Also, you may submit your email address for reasons such as to sign up for new releases, to inquire about services we offer or to schedule a tour. If you submit your email address, we use it to deliver the information to you. We always permit you to unsubscribe or opt out of future emails (see the opt out section, below, for more details). Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to your orders.

c) External Use. We want to provide you with excellent service and to offer you services you will find useful. We do not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to anyone, except that:

1. We sometimes use others to perform specific functions on our behalf. When we disclose information to these service providers, we disclose information to help them to perform their service. For example, in the event we need to mail something to you, we must share some information. We partner with third parties (such as the U.S. Postal Service, United Parcel Service, and Federal Express) to perform those functions. In the example of shippers, we provide them some personally identifiable information such as your name, shipping address, email, and phone number.
2. Similarly, to help you purchase services and provide customer service to you, we must provide your credit card number to a payment gateway and to financial-services corporations such as credit-card processors and issuers. When we submit your credit card number for authorization, we use SSL encryption to protect your information. (More on this below in Data Security.)
3. We may be required to disclose such information in response to requests from law-enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms of Use or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use our Site for illegal reasons or to commit fraud.
4. We will not sell (or trade or rent) personally identifiable information to other companies as part of our regular course of business. However, it’s possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the Privacy Policy in effect.
5. We may share non-personal information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any user.

Data Security

This Site uses Secure Sockets Layer (“SSL”) encryption for all financial transactions processed through this Site. We rely on third-party service providers to host our website and manage our email. We also store data on third party servers in a secure physical environment. We believe that the security procedures of these third parties are adequate. While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline.

OPT OUT/CORRECTIONS

Upon your request, we will (a) correct or update your personal information; and/or (b) stop sending emails to your email address. You can make these requests by emailing your request to support@zapposinsights.com. Please do not email your credit-card number or other sensitive information.

Offline Collection, Use & Disclosure of Information

This Privacy Policy applies only to the online collection of personal information. We also collect information offline, where we also try to protect the privacy of your personal information. One example involves someone calling us to place an order or to ask questions. When someone calls, we will ask only for the personal information we need in order to place the order or to answer the question. There are other ways we could learn of personal information offline (for example, we suppose someone could send us a letter including some return address information), and this Privacy Policy doesn’t discuss or try to predict all of those methods or uses. As we mentioned, we will try to treat offline collection, uses, and disclosures consistently with our relevant online practices.

Update to this Policy

If we change or update this Privacy Policy, we will post changes and updates on this Site so that you will always be aware of what information we collect, use and disclose. We encourage you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or updated.