Zappos 10 Core Values

At Zappos our 10 Core Values are more than just words, they're a way of life. We know that companies with a strong culture and a higher purpose perform better in the long run. As we continue to grow, we strive to ensure that our culture remains alive and well. Check out our core values and see if they speak to you.

Our 10 Core Values

  • Deliver WOW Through Service
  • Embrace and Drive Change
  • Create Fun and A Little Weirdness
  • Be Adventurous, Creative, and Open-Minded
  • Pursue Growth and Learning
  • Build Open and Honest Relationships With Communication
  • Build a Positive Team and Family Spirit
  • Do More With Less
  • Be Passionate and Determined
  • Be Humble

What These Zappos Core Values Mean

Deliver WOW Through Service – WOW is such a short, simple word, but it really encompasses a lot of things. To WOW, you must differentiate yourself, which means doing something a little unconventional and innovative. You must do something that's above and beyond what's expected. And whatever you do must have an emotional impact on the receiver. We are not an average company, our service is not average, and we don't want our people to be average. We expect every employee to deliver WOW.
 
Embrace and Drive Change – Change is constant, which is why we shouldn’t ever fear it, but to also embrace it enthusiastically, and perhaps even more importantly, to encourage and drive it. We must always plan for and be prepared for constant change. Don’t be satisfied with the status quo because historically, the companies that get into trouble are the ones who aren’t able to adapt with the times.
 
Create Fun and a Little Weirdness – One way that we differ from other companies is that we’re not afraid to be a little weird. Weird certainly isn’t a bad thing – it can actually be fun! One of the reasons why our company culture is so successful is because our atmosphere is fun and employees are never afraid to be themselves.
 
Be Adventurous, Creative, and Open-Minded – While you never want to be reckless, it’s important to take risks and embrace your creativity. You may end up making mistakes, but if you don’t make any mistakes, that only means that you haven’t taken any risks. We don’t want to be complacent and accept the status quo – we want to aim for more.
 
Pursue Growth and Learning – We believe that everyone should be constantly trying to grow from a personal and a professional standpoint. By pushing our employees to unlock their full potential, we’ll help them achieve a greater level of fulfillment.
 
Build Open and Honest Relationships with Communication – We strive to create strong relationships between all our members so that everyone feels comfortable to contribute in every way they can. This allows us to have a diversity of ideas, opinions, and viewpoints that give us a better chance of succeeding and making a positive impact as a company.
 
Build a Positive Team and Family Spirit – At Zappos, our team is our family, which is why we place such an emphasis on having a positive company culture. Team members always have a direct influence on one another, which is why we aim to foster an environment that produces positivity.
 
Do More with Less – By doing more with less, we mean that there’s always room for improvements. We believe in hard work and dedication to stay ahead of the competition (or would-be competition).
 
Be Passionate and Determined – Passion is the fuel that will drive us and our companies forward. We’re inspired to accomplish what we’re doing because we believe in it. We don’t take “no” for an answer, because if we did, we wouldn’t be here as a company today.
 
Be Humble – Lastly, while we’ve grown tremendously as a company, we’ve learned to take nothing for granted. There’s always challenges that lie ahead and nothing in life is a certainty. It’s important to stay humble, carry ourselves with a quiet confidence, and treat others the same way that we want to be treated.
 

Download The Zappos Core Value Document