Experience the Power of a Coaching-Based Culture

Created in 2004, the Zappos Goals Department offers Zappos Family members a resource in achieving realistic goals, whether professional or personal.   We created the Zappos Insights Coaching Event to share what we have learned over the years. Lovingly referred to simply as "Coach" by fellow Zapponians, Augusta Scott, CPCC, leads you through a two-day coaching workshop to discover the power of a coaching-based culture.  Whether you're working to create a company coaching program, or are looking to improve your existing coaching program, this is the event for you!

What is Covered at the Coaching Event?

  • Identify the core purpose for establishing a Coaching program
  • Resources needed for a successful Coaching program
  • The Zappos Goals Coaching Program
  • The Metrics of Success
  • Choosing a coach for your organization
  • Promoting employee participation
  • Obtaining management buy-in
  • The ethics of Coaching
  • The importance of having a recognition ceremony
  • Identifying the vision for your coaching program


$1,200 per attendee
Email support@zapposinsights.com to inquire about group rates and non-profit pricing.

What's Included?

  • Attendance of the Zappos All Hands Meeting & Happy Hour
  • 2 Nights hotel accommodation
  • Lunch with Coach Augusta before the All Hands Meeting
  • Breakfast and lunch on Day 2
  • Transportation to and from the event
  • Tour of the Zappos Campus
  • Tour of Downtown Las Vegas


This training is currently on a short break.  We expect to resume in late 2016.

Zappos Boot Camp

@ The Zappos Campus in Downtown Las Vegas


Benefits of Having a Coach

  • Overcome costly and time-consuming employee performance problems
  • Increase employees' self-confidence, happiness, and engagement
  • Boost producitivty by helping employees to work smarter
  • Develop a deeper bench of talent for when crucial job openings occur
  • Strengthen employees' skills so they can assume more responsibility and work more independently 
  • Improve employee retention


“The Designing the Company Coaching Experience course presented by Insights, and lead by Augusta Scott, is a truly inspirational program. It served to ground and refocused me to the real mission that Human Resource professional own; creating a work-life experience for employees that helps them to grow, develop new skills, and empowers them to achieve their dreams, at work and at home. When we can accomplish this we create a fiercely loyal workforce that is engaged, empowered, and excited. The Coaching Experience course provided me with a road map to success. It provides a proven process for creating a goal coach program that can be adapted to any organization. Not only does it provide the tools to create a successful program in your organization, you are provided with the analytics and talking points to sell the bottom line benefits of program at the C-level.

Any class participant who attends the workshop has to be energized and sold on the mission to create a goal’s coach program in their organization. It reminds us that when management leads with heart the organization, the employees, and they are changed in ways that impact and trickle down to benefit the company, families, and the communities they serve. The Goals Coach Program speaks to the heart but makes undeniable business sense. It is a program that will be quickly adapted by companies that aspire to be “best in class” and “best places to work.” I highly recommend the program for any HR professional or any manager seeking to make an impactful difference in his/her organizational performance and in the development and growth of their workforce. Thank you Zappos and Coach Augusta for generously and openly sharing one of the secrets of your success.”

-Debbie S., Money Management, April 22, 2013

Augusta Scott is the Zappos Coach. She is the internal, on-site company “coach”. She helps Zapponians with…anything…yes…anything they would like to improve in their lives; personally or professionally. This is just another way Zappos shows love to their team members.

The program is designed to keep the employees happy, feeling productive; feeling like they matter, and feeling significant both at work and in their personal lives. The idea is that if Zappos team members can work through some of their trials, tribulations, issues, and/or personal/professional goals with Augusta, that will free up their mental capacity to really crush it, in their roles at work. As an added bonus, they get to achieve (or at least work toward) making their dreams come true…personally & professionally. That…is truly a happy thought.

After meeting Augusta Scott, in person, I am truly inspired. The coaching program is great. The Zappos company culture is game-changing, and I’m truly fascinated by their business model. However, I’m inspired by the love, passion, and commitment with which Augusta Scott, the Zappos Coach, approaches her craft, her trade, her calling, as a life coach…to be such a positive influence to her team members.

She cares. She takes an interest. She holds them accountable. She pushes them. She takes pride in leading others in their own self-discovery journey, which allows them to truly reinvent themselves. Augusta makes it clear…her role as the Zappos Coach isn’t about her at all (despite her charisma, charm, and innate ability to inspire). It’s all about everyone else. We can all learn from Zappos and Augusta, that in order for a company or organization to grow, its people, the individuals that make up the organization, must first be given the opportunity to grow.

-Taylor S.
Cosmopolitan of Las Vegas

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