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Zappos Core Value Videos

In August 2019, Zappos launched a partnership with HITRECORD, Joseph Gordon-Levitt's creative collaboration platform. The partnership is centered on the shared belief that the experience of creating together is everything. As two brands that are both passionate about creativity and community, we’ve been excited to collaborate on a number of projects together, like this mini documentary series inspired by our very own 10 core values.

To us, our core values are more than just words. They're a way of life that we commit to not only as a business, but as individuals. Since they can apply in so many different ways to so many different people, we, together with HITRECORD, invited the world to put their own spin on them, and were blown away by the result! Ten uniquely inspired mini documentaries that we were humbled to digitally premiere at the 2020 Sundance Film Festival.

We are now excited to share these with our very own Zappos community, right here! A HUGE thank you goes out to our friends all over the world and the HITRECORD community!! ❤

Deliver WOW Through Service

Embrace and Drive Change

Create Fun and a Little Weirdness

Be Adventurous, Creative, and Open-Minded

Pursue Growth and Learning

Build Open and Honest Relationships with Communication

Build a Positive Team and Family Spirit

Do More With Less

Be Passionate and Determined

Be Humble

How did this partnership begin? 

For more information about

To participate in our future creative projects or view completed projects,visit: