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Welcome to Zappos Insights Online

We are excited to welcome you to the new Zappos Insights Online! We've created a new collection of videos to give you an inside look into Zappos. If you would like to view our archive of older content, please download the content Archive.

Core Values

Identifying, defining and committing to core values is vital in establishing a solid culture within your organization. We share why your values and your brand are two sides of the same coin and the detailed process that Zappos went through to implement our 10 core values. And most importantly, how you can too.

Hiring & Firing

One of the most critical places a company needs to stay true to their core values is in the recruitment and termination process. When an employee isn't aligned with your values, you need to move quickly. When considering a candidate, technical skills are important, but hiring for culture fit is key to creating and scaling a great culture.

Customer Service

You've heard the saying: “Happy employees = happy customers.” We share how having a strong company culture impacts your employees' happiness at work. And that by living your core values, you ensure employees can build strong connections with our customers. We like to say that Zappos is a service company that just happens to sell shoes, clothing, accessories... and who knows what else in the future!


Every great culture needs great leadership. Whether employees are formally managers or just natural leaders, hear about some of the key tips and tricks for identifying leadership qualities in employees. We also share how we groom leaders from within.

Empowerment & Engagement

Two pillars to our success in being a place employees love coming to work and customers love to shop is our focus on empowerment and engagement. We share stories of employees who were able to do the right thing for the customer, no questions asked. You'll also learn about programs and tools used at Zappos to give all employees a voice and help drive innovation.


Download our archive of lessons, documents, and videos that share the lessons that Zappos has learned over the year and take our learnings back to your organization.

Culture is


Great culture leads to employee happiness. The same way a toxic culture leads to unhappiness. Happy employees means higher engagement, profitability, and low turnover.

Culture is


Our culture would not be what is it today without the people, past and present. We are all protectors and cultivators of the Zappos Culture; it's what makes it unique and something that changes every day.

Culture is

Being Yourself

I love that I get to be me all day. The culture encourages you to be the same person you are at work as you are at home. I don't have to pretend to be something I'm not, which makes Zappos a comfortable place to be.

Culture is


Every company has a unique culture that's all their own. Just like every person has their own personality, every company has their own culture. Building a culture is a special process that can't be taken lightly. It's the responsibility of every employee to represent and foster culture.

Culture is


Work can be fun! We have 2 annual parties at Zappos. Our Vendor Party where we invite all of our brands to thank them and celebrate our partnership. And, our employee holiday party. Past epic party themes have ranged from Mardi Gras and old-school hip-hop to a Hawaiian luau at a waterpark. Each has had its own twists and tricks to surprise and delight partygoers. This year, we invited our vendors to run away with us to the “Untamed Circus."

Culture is


Your culture doesn't stay the same, it will continue to evolve. Having a defined set of values will serve as your guide to continue your culture's growth and evolution in a positive direction.

Culture is

Not Always Measured

A strong culture means lower employee burnout and therefore, lower turnover. It leads to higher employee engagement and higher profitability. But really, companies should focus on their culture because it matters. Because it's just the right thing to do. To quote Tony Hsieh, "Just because you can’t measure the ROI of something doesn’t mean you shouldn’t do it. What’s the ROI on hugging your mom?"

Culture is

Work-Life Integration

Companies and employees worry about work-life separation or work-life balance. But why? Wouldn't you rather be a company where your employees easily combine their full self into everything they do? Wouldn't you rather work for a company whose focus on culture allows your job to integrate with your life? It shouldn't be a struggle to find a balance between life and work where you are truly fulfilled and happy.

Culture is


Your vendors have the same objective as you: to sell their product, be successful in their work, and maybe have some fun while doing it. Something unique that Zappos does is allow brand representatives access to all the same sales and inventory information on their products that Zappos has. By working as a team, by partnering, you are setting the stage for success!

Culture is


Your company has a culture. You may not have "planned" it. You may not like it. Or maybe you love it. But it's there. It is real. You can choose to be thoughtful about your company culture. You can set values and identify the behaviors that you want to be the core of your culture. That part is fairly easy. The hard part, is committing to the values once they are set. Living them.

Culture is

Core Values

Values are more than just words, they're a way of life. They are the foundation of your company culture. We know that companies with a strong culture and a higher purpose perform better in the long run. As we continue to grow, we strive to ensure that our culture remains alive and well.

Culture is

Your Brand

A company’s culture and a company’s brand are really just two sides of the same coin. The brand is just a lagging indicator of the culture.