Welcome to Zappos Insights!
If you watched the video on our home page, our CEO, Tony Hsieh, shared a bit about why Zappos Insights was created. Zappos Insights is a team within Zappos.com who love teaching other companies about how to improve their culture, attract and keep great people, deliver exceptional customer service and grow their business. Culture is totally our jam here at Zappos and Zappos Insights.
You might know a bit about Tony's story, that he started his first company in college and ultimately wound up selling it. But what a lot of people don’t know, is that he sold it because he wasn’t happy going to work there anymore, because it didn’t align with his values, and it wasn’t fun anymore for him. In short, a set of core values by which his company operated had not been identified and therefore, the culture of the organization shifted to something he didn't like.
At Zappos, we've been talking about the importance of company culture since 2004. Tony wrote about it in his book “Delivering Happiness.” And through our history, what we've learned is that company culture IS what makes the difference between success and failure. It's what helped us grow our business, our profit, deliver exceptional customer service, retain our talent, and have fun along the way.
We know that if you identify your company’s core values, hire by them, onboard team members by them, and truly live them, then you can get out of the way, and your team will do the best job for you and your customers.
People frequently ask us what the ROI of culture is. I think Tony has the best reply to this: “Just because you can’t measure the ROI of something doesn’t mean you shouldn’t do it. What’s the ROI on hugging your mom?”
I salute you for caring about your company's culture, your people, and your customers. And I invite you to explore the ways Zappos Insights can help you in your journey to being the best company you can be.
Culture Advisor & Director of Insights